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Insight Designs Web Solutions, LLC was founded in 1999 by Beth Krodel and Nico Toutenhoofd, two award-winning journalists who left the Detroit Free Press to pursue their entrepreneurial fascinations with the ever-changing Internet.

Located on the Pearl Street Mall in downtown Boulder, Colo., Insight Designs is a full-service interactive agency, offering world-class web design and development, as well as app development, business strategy and savvy marketing solutions.

In our 19 years in business, we have produced more than 600 websites for hundreds of clients in 11 countries and 30 U.S. states. In the beginning, it was all custom design and custom programming. But with the emergence of quality open-source platforms over the past eight years, we have relied more and more on WordPress, Magento and Drupal as building blocks. This allows us to focus our energy on custom value-adds and to give our clients more for less.

And our work goes beyond websites to include native iOS and Android apps, branding, logo designs, email newsletter creation and management, search engine optimization and more.

With a current staff of 19 people, we have graphic designers, programmers, front-end developers, project managers and a QA specialist. We don’t outsource our work overseas, and we pride ourselves on being good employers. In 2012 we were named the best Boulder company to work for in YellowScene Magazine. And more recently, in 2015, 2016 and 2017, we were proud to make the Inc 5000 list of America’s fastest-growing private companies for three consecutive years. Excited to see what we can accomplish next!

  • review rating 5  Creative. Responsive. Professional. Hands down, the best vendor I have worked with, ever. They are professional, collaborative, communicative, solution oriented and remain on top of digital and usability trends. They are also incredibly mindful of budgets and keep the customers needs and desired outcomes at top of mind.

    thumb Colorado Chautauqua
  • review rating 5  We are currently building our 3rd website with Insight Designs and would highly recommend them! Not only do they bring the technical knowledge to build beautiful sites, but have moved us into a direction of innovation and awareness of our user's experience. Each build has been easy, organized, timely and enjoyable and they continually work with us to implement our ideas and ever changing needs.

    thumb Kristen Teel
  • review rating 5  I’ve been working with Insight for the past 5 years. They provide excellent quality of work and service. Nico and his team built both of my companies’ e-commerce sites and marketing materials from scratch; completely turn key. I attribute much of our business success to the visual identity and customer interaction the Insight-created websites have cultivated. After the builds and the perfect launches, the Insight team was always readily accessible if we needed assistance or maintenance. If you are looking for a developer group to design a beautiful web-site (which also functions flawlessly from day one), I highly recommend Insight Designs.

    thumb Jason Smith
  • review rating 5  I've worked with Insight Designs a few times building a few small websites. They were flexible, friendly and helpful even though my jobs were small. They gave me great advice and help along the way too. I'd highly recommend them.

    thumb Mark Schwab
  • review rating 5  I can't express in words how amazing it was to have Insight Designs host my website and design and keep updated the specialized shopping cart code needed to run my in-house designed e-commerce site. Our association lasted for 7 years and only ended due to my being able to sell my business. I will forever be indebted to them for always being there... day or night. Nico, Beth and their staff are truly a class act.

    thumb Paul Sutton