Needs Assessment Form

our faces

Who are these guys?

We’re a team of 15 smart, hard-working, but fun-loving folks who aim to exceed our clients’ expectations. Our crew includes:

beth krodel, Partner

beth krodel -
 Partner

Former southern belle turned snowboarder, mountaineer and world traveler …and now mother of two and business woman extraordinaire. Duke University graduate. Award-winning reporter for the Detroit Free Press before becoming web entrepreneur.

Hates indecision and incompetency. Loves dogs.

Project managed more than 350 website launches. Explored more than 20 countries on five continents. Has had lots of brushes with fame – from Andre Agassi, Grant Hill and Christian Laettner to the Pope, Bill Clinton and Al Gore. Likes to tell it like it is.

beth@insightdesigns.com

nico toutenhoofd, Partner

nico toutenhoofd -
 Partner

Boulder native, father of two and entrepreneur. Cycling fanatic who actually wins races. Techno-geek problem solver sans pocket protector.

Hates goat cheese. Loves carbon fiber.

Earned a bachelor of fine arts in photography from the University of Colorado-Boulder. Former award-winning photographer at the Detroit Free Press. Pre Monica Lewinsky White House intern. Holds the 40+ record for the Mt. Washington Bicycle Hill Climb.

nico@insightdesigns.com

evan crouch, CEO

evan crouch -
 CEO

East coaster by birth, Boulderite by choice. Dad of three who feels most at home hiking trails and camping in the Colorado mountains. A self-taught web programmer with degrees in earth sciences from Haverford College and CU Boulder — including Insight’s only PhD.

Hates auto-tuned vocals. Loves pad thai.

Built his first website in Notepad at age 9 and never really stopped. Has run multiple record labels, played music festivals, and now channels that same creative energy into building massive historical LEGO displays featured in museums and international magazines.

evan@insightdesigns.com

bryant battenfelder, Project Manager

bryant battenfelder -
 Project Manager

UVM alum who was raised in the Keystone State. Self-taught developer who bounced from one Internet startup to another before landing at Insight. Passionate explorer who backcountry snowboards in winter and paddles white water in summer.

Hates GMOs & nail biters. Loves coffee & being outside.

Can often be found on a river or tending to his beehives. Considers MacGyver his hero. Thrives on travel and learning about other cultures.

bryant@insightdesigns.com

dave mccollum, Project Manager

dave mccollum -
 Project Manager

Massachusetts native who decided to trade the ocean for the mountains, but maintains his status as a Red Sox fanatic. CU Boulder grad with a communications degree who enjoys meeting new people and exploring new places. Tech blog junkie who is always looking for the next must-have gadget.

Hates injuries. Loves adrenaline.

Taught hundreds of Boulder County kids to swim at the East and North Boulder rec centers. Developed a strong connection with technology at a very young age that has only grown with time. Spends his weekends competing in triathlons and enjoys swimming in cold, shark-infested waters like the San Francisco Bay.

dave@insightdesigns.com

Celia Schiffman, Project Manager

Celia Schiffman -
 Project Manager

Originally an East Coaster who came to Colorado for the big mountains. Holder of Geology degrees from Union College and Oregon State University. Crossword and Wordle fanatic.

Hates weak coffee. Loves solving unsolvable problems.

Snowboards in the winter, hikes and trail runs year round. Learned how to program by modeling earthquake cycles. Can probably identify the random rock you found. Enjoys watching her daughters discover the world.

celia@insightdesigns.com

carlos real, Designer

carlos real -
 Designer

Insight Designs’ international connection. Mexico City native with more design degrees than the rest of the staff combined – including Masters of Architecture, Bachelors of Animation and Industrial Design. Proud papa of Ania, Carlos Jr. and Elisa.

Hates creatures with more than 4 legs. Loves sushi.

Appreciates Gaudi and baroque architecture, but believes that simplicity is the key to all things beautiful. Coaches girls soccer in lieu of playing professionally himself. Used to backpack, but now settles for getting his outdoors fix from the comfort of an RV with the fam.

andy brown, Designer

andy brown -
 Designer

Durango to Brooklyn to Boulder transplant. Self-taught visual designer who loves manuals and tutorials. Creativity seeker and part time filmmaker.  Sci-fi/Fantasy nerd.

Hates stories without endings.   Loves universal themes.

Lived the glamorous life of a struggling New York City actor and loved it.  Eventually found his way into art and design and loved it just as much.  Spends his downtime with his wife chasing his 8-year-old son up mountain trails.

austin byl, Programmer

austin byl -
 Programmer

Indiana native and long-time lover of Colorado mountains. Former music man turned computer aficionado and customer service expert. Front Range Community College grad with Computer Information Systems degree; continuing student. Small-scale brewmaster and outdoorsman.

Hates bad planning. Loves fresh air.

Has played tuba for 18 years, including in Carnegie Hall and all over Europe. Likes to cook, especially Cajun food and anything on the grill or above the campfire. Sneaks little bits of what he cooks to his dog, Zelda. Believes the two best things he’s done are moving to Colorado and getting married.

clinton cantrell, Programmer

clinton cantrell -
 Programmer

Father, outdoorsman, and purveyor of bad horror movies. JavaScript maven. Eager student of Node, Mongo, and Angular.

Hates sleep and shoes. Loves mountains.

Converted from Sooner to Coloradoan at the tender age of five and never looked back. Created a fly fishing website on a PHP MVC framework. Wears flip flops at low temperatures.

codey christensen, Programmer

codey christensen -
 Programmer

New Orleans native. Skateboarder. Self-taught programmer and sysadmin.

Likes Indian food. Hates bad electronic music.

Installed Linux in 1998. Thinks while walking. Creates musical tools.

miranda kahen, Programmer

miranda kahen -
 Programmer

Western Pennsylvania native who came to Colorado for the vitamin D and crisp mountain air. Graduate of the University of Rochester with double majors in English and Brain & Cognitive Sciences. Magento Certified Developer who can wrangle a responsive design and build a custom payment gateway integration.

Hates opening clamshell packaging. Loves strong, black coffee.

Pivoted to web development after completing a certificate program at the University of Denver. Enjoys hiking with her big furry dog Riley, cooking pizza on the grill, and photographing nature. Has a reputation for being a neat freak. Is inclined to belt out old-timey ballads in the shower.

kevin condon, Programmer

kevin condon -
 Programmer

Minnesota native who spent his childhood summers LARPing under the Colorado sun. Lover of logic and all things computer-related who now spends too much of his time playing computer games. Self-taught programmer who picked up a Java certificate and attended a bootcamp to learn JavaScript React.

Hates waking up. Loves strategy games.

While working at GeekSquad, taught hoards of elders not to call the number on the pop-up phishing scams. Got a German Shepherd 6 years ago and have never regretted his companionship. Enjoys snowboarding and making gifs for his discord server.

Cade Ponder, Programmer

Cade Ponder -
 Programmer

Texan who is losing their accent day by day after moving to Boulder. Artist, engineer, designer, scientist. Gatherer of fun facts to share.

Hates the graininess of peanuts in their mouth. Loves toasted end pieces of bread.

Studied Creative Technology and Design Engineering at the University of Colorado at Boulder. Thinks, documents, connects nonstop. Enjoys making things that get people to feel.

Timmi Wernsdorfer, Accounting & HR

Timmi Wernsdorfer -
 Accounting & HR

East Coaster by birth, Boulder native at heart. Marketing and operations pro who has worked in the design and fitness industries. Dog mom to a very small and very fluffy dog, Petal.

Hates rude people and wasps. Loves exploring new places.

Started as a math major at CU Boulder and switched senior year to Sociology & Business Analytics. Enjoys learning new things, reading and spending time outside. Dabbles in floral design and attempts to grow a garden each year.

java d, Spirit Lifter (In Memoriam)

java d -
 Spirit Lifter (In Memoriam)

Sleeper. Squirrel chaser. Resident office dog.

Hated tall men in hats and sunglasses. Loved tennis balls.

Logged more hours than anyone else at Insight Designs. Could hear the mailman coming from two floors away. Tried not to bark at clients, but occasionally slipped up. Succumbed to cancer in 2011 after a 4-year fight. Blazed the way for other Insight office dogs – Turtle, Coda, Zelda, Finn and Riley.