Now this was definitely a website I could get excited about creating! As a mother of two little kids who love to ski, I totally support the idea of wearing helmets. So when the National Ski Areas Association met with me in January about having Insight Designs redesign and redevelop the Lids on Kids website, I was all for it. Since then, we've put together a kid-friendly, fun site filled with helpful information for parents and games for kids -- all with the goal of encouraging helmet use. The new site, which launched last week, is built with a WordPress content management system, making it easy for NSAA staff to add, edit and delete content. NSAA's Lids on Kids Campaign urges skiers and riders to wear a helmet on the slopes - but to ski or ride as if they are not wearing a helmet. Good stuff. Learn more at