I'm proud to say that today we launched a new and drastically-improved website for a Boulder icon - Liquor Mart. The new custom-designed site uses a Magento-powered e-commerce system with all the bells and whistles:

• a product catalog with more 12,000 SKUs with real-time inventory
• reward points that are awarded for each purchase and can be redeemed for discounts
• a slick delivery module that allows customers to schedule their package delivery
• custom online coupons and case discounts calculated at checkout
• special features including compare products, recommended products, product photo zoom and more.

The site also includes several new content sections such as Wine Wisdom, Brews News, Cocktail Corner, a blog called Simply Served, videos, audios, a party planning feature and more! And all of it can be managed by Liquor Mart staff through a password-protected CMS. I bought all the alcohol for tonight's Insight Designs holiday open house from liquormart.com -- ordering was a breeze, all the coupons worked, and the delivery showed up right on time. Check it out, and fill up on spirits for the holidays!