At a recent In-house Insight, I gave a presentation on the future of the web. I thought you, our blog readers, might like to read some of what I shared: A few stats on where we are now:
  • As of January 2008, there were 156 million active websites (not including subdomains), according to Netcraft.
  • As of December 2007, 1.4 billion people used the Internet (that's 21% of the global population). In North America, about 250 million people, or 73% of the population, used the Internet. For more on usage stats, see
  • In 2007, the top two advertising mediums were newspapers, at $55.7 billion, and broadcast television, at $48.7 billion, according to private equity firm Veronis Suhler Stevenson. But VSS estimates that by 2011, overall Internet advertising will become the largest advertising medium, at nearly $63 billion, describing the shift as "a watershed moment" in the media business. Learn more.
Some of the lesser known innovative movers and shakers worth keeping an eye on in the web world:
  • Matt Freeman is the founder and former CEO of Tribal DDB, which in January of this year became the first interactive agency to be named global agency of the year by Advertising Age. In June, Matt left Tribal DDB to become CEO of GoFish, a kid-focused media company and ad network. We'll all be hearing his name again. Read more.
  • Shelly Palmer is the host of "MediaBytes," a daily internet news show and blog with insightful commentary on the biggest stories in media, technology and entertainment (all of which are blurring into one by the minute, it seems). Palmer is also President of the National Academy of Television Arts & Sciences, NY (the organization that bestow Emmy Awards). And he's a pioneer in the field of Internet technologies. Check out his blog at
  • David Pescovitz is co-editor of the popular weblog, a research director with the Institute for the Future, editor-in-large for MAKE and writer-in-residence for UC Berkeley's College of Engineering. He co-wrote the book book "Reality Check," based on his long-running forecasting column in Wired magazine where he remains a correspondent. He also has contributed to Scientific American, Popular Science, The New York Times, The Washington Post, New Scientist, IEEE Spectrum, and many other publications. In 2002, he won the Foresight Prize in Communication, recognizing excellence in educating the public and research community about nanotechnology and other emerging technologies. This man knows his stuff. More:
A couple of good articles on where we're headed: