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Yoga and music anyone?

Posted by    |   January 27th, 2011   |   No responses

This week, the Insight Designs team launched our first dual CMS site. For those of you who have no idea what I'm talking about - that means we created a website that uses two different open-source content management systems. This isn't something we typically do, but for this client - Hanuman Festival -  it made the most sense. Why two different systems? Because one of them - WordPress - is the best, easiest-to-use, lowest cost, most flexible solution for content-rich sites, where the client will be adding and updating photos, videos and text; and the other - Magento - is the best, easiest-to-use, lowest cost, most flexible solution for e-commerce sites. And the Hanuman Festival site has lots of cool content in a variety of formats AND it sells tickets (and will sell merchandise later this spring). The client gets the best of both worlds. The only drawback is that they have to learn to use two different content management systems. But both administrative interfaces are quite intuitive and Mike Kohn, Insight's tester and trainer extraordinaire, did a great job training Yoshi and his crew from Hanuman. Enough about the boring technology behind it. I'm sure you're more interested in hearing more about the Hanuman Festival - a community-oriented yoga and music festival featuring world-class yoga instructors, mind-blowing music, inspirational experiences and more. Tickets for the four-day event that will take place in Boulder June 16-19 are on sale, and they're sure to go fast. The site just launched, and it already has 390 Facebook fans! Learn more at
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Beth Makes the “Forty Under 40” List!

Posted by    |   January 18th, 2011   |   No responses

The Boulder County Business Report released today the names of the 2011 Forty Under 40 honorees, and I'm proud to say that my business partner and co-owner of Insight Designs, Beth Krodel, deservingly made the list. I won't say how old Beth is, but suffice it to say this was her last chance. Here's what BCBR publisher Christopher Wood had to say: "We were very impressed by the quality of the nominations and the caliber of the individuals nominated. The Boulder Valley is very fortunate to have these dynamic young professionals poised to assume leadership roles - and many who have already done so." Read the full article and see the complete list here. Woo-hoo!
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The Liquor Mart Launch – just in time for the holidays!

Posted by    |   December 3rd, 2010   |   No responses

I'm proud to say that today we launched a new and drastically-improved website for a Boulder icon - Liquor Mart. The new custom-designed site uses a Magento-powered e-commerce system with all the bells and whistles:
  • a product catalog with more 12,000 SKUs with real-time inventory
  • reward points that are awarded for each purchase and can be redeemed for discounts
  • a slick delivery module that allows customers to schedule their package delivery
  • custom online coupons and case discounts calculated at checkout
  • special features including compare products, recommended products, product photo zoom and more.
The site also includes several new content sections such as Wine Wisdom, Brews News, Cocktail Corner, a blog called Simply Served, videos, audios, a party planning feature and more! And all of it can be managed by Liquor Mart staff through a password-protected CMS. I bought all the alcohol for tonight's Insight Designs holiday open house from -- ordering was a breeze, all the coupons worked, and the delivery showed up right on time. Check it out, and fill up on spirits for the holidays!
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A new site and a great cause

Posted by    |   November 19th, 2010   |   No responses

This week, the Insight Designs team was proud to launch a new and improved website for the HERA Women's Cancer Foundation. HERA is an awesome organization that aims to stop the loss of women from ovarian cancer, an ugly disease that strikes one in every 72 women and claimed the lives of 14,600 women in the U.S. alone in 2009. In their efforts to save women's lives and find a cure, HERA awards grants to scientists researching early detection, treatment and prevention of ovarian cancer. The non-profit also gives community grants to other non-profits that improve the quality of life for women with ovarian cancer or raise awareness about the disease in novel and unusual ways. HERA's signature is its Climb4Life series. These multi-day rock climbing events in cities throughout the U.S. and Mexico offer a great way to raise awareness about ovarian cancer among women who are healthy and active. The new site - which features custom design and a WordPress content management system - is at Be sure to check out the Symptoms page and share it with all of your friends! Early detection makes a huge difference.
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Another sickening fire

Posted by    |   October 29th, 2010   |   No responses

The buzz in the Insight Designs' office this morning is about a fire that started around 8:30 am today just west of our office. What started as a single light grey plume of smoke has quickly engulfed the foothills just behind Settlers Park. We're all safe, but the smoke has started seeping in through our office windows. And it's quite unsettling to watch the cloud of thick smoke grow in size and intensity. Nico took this photo about 10 minutes ago - looking west out of his office window. You can get more details on the fire at the Daily Camera website.
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