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Category Archive: Web Design

Don’t miss “Chasing Ice” from the producer of Academy-Award winning “The Cove”

Posted by    |   September 6th, 2012   |   No responses

Sometimes we get to work on something uber cool. This is one of those times. Last week, we launched a new website for Chasing Ice, an award-winning documentary film that tells the story of National Geographic photographer James Balog's mission to change the tide of history by gathering undeniable evidence of the Earth's changing climate. Balog and a band of young adventurers deployed revolutionary time-lapse cameras across the brutal Arctic to capture a multi-year record of the world's disappearing glaciers. The film -- filled with hauntingly beautiful videos that compress years into seconds and capture ancient mountains of ice in motion as they vanish at a breathtaking rate -- has won some of the most impressive awards in the movie business, including the Sundance Film Festival's Excellence in Cinematography Award. The trailer was just released yesterday. Watch it here. And be sure to see Chasing Ice on the big screen if you can. It premieres in a dozen cities in November with more showings to come. See the schedule here.
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Make the most of your Facebook Timeline

Posted by    |   August 20th, 2012   |   No responses

By now, most of us are familiar with Facebook Timeline, but we may not be maximizing its potential.  Here are some tips to make sure you're getting the most out of this new layout for your company and product Facebook pages. The basics:
  • Your cover photo should be 851x315 pixels and less than 100 KB. Be sure to match your corporate branding.
  • Your profile photo should be 180x180 pixels. A great place for your logo.
  • Your cover photo CANNOT include a call to action or any contact information. This information should go in your profile information.
Timeline has features that allow you to keep the important information front and center for your fans:
  • A “pinned post” keeps a post at the top of your page for 1 week even if you add additional posts.

  • To highlight a photo, link or status, click the star icon on the post. This will make the post be full page width.

  • Customize and arrange the apps under your cover photo. This is a great place for a call to action.

  • Use the Milestones feature to mark key moments for your brand. Simply select Event, Milestone in the New Post balloon.

  • Use Facebook Insights to see which posts are getting traction with your fans. (You have to have at least 30 “Likes” to use this feature.)

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So proud of our client Olympians

Posted by    |   July 27th, 2012   |   No responses

We at Insight Designs love the Olympics. Who doesn't? But we're particularly excited for the 2012 Olympics. With more than a dozen clients competing, we feel like we have a little skin in the game. American cyclist, Boulder native and Insight Designs client Taylor Phinney is going for Gold in the Men's Road Race on Saturday and again in the Men's Individual Time Trial on Wednesday. Team Garmin-Sharp-Barracuda has a slew of team members competing for various countries in the cycling events as well. Among them, David Millar will be on Great Britain's team of 5 in the Men's Road Race. Boulder Wave, a Boulder company that trains, manages and represents elite runners from around the world, has at least 9 runners competing in these Olympic Games. In the Women's Marathon on Sunday, watch for Constantina Dita (reigning Olympic champion from Romania); Lidia Simon (2000 Olympic silver medalist from Romania and the first woman in Olympic history to race five Olympic marathons); Edna Kiplagat (reigning World Champion from Kenya); Rene Kalmer (South Africa); Irvette van Blerk (South Africa); Diane Nukuri Johnson (Burundi); and Yoshimi Ozaki (Japan). Lee Merrien (UK) will run in Sunday's Men's Marathon. And Kayoko Fukushi (Japan) will compete in both the Women's 5000m and 10,000m. We also just launched a site this week for Make A Hero, a non-profit that aims to improve the lives of people with disabilities by helping them get involved in sports. Make A Hero will be featured in commercials throughout the Olympics. Keep an eye out for their commercial on NBC between 6 and 10 pm MST Sunday.
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Check out this super fab new app that ID designed!

Posted by    |   May 17th, 2012   |   No responses

So excited about the launch of The HUNT New York City! It's a stylish travel guide that tells a curated story about the most interesting and unique independent eating and shopping establishments in New York City. It takes you on a vibrant, visual journey through NYC's neighborhoods and helps you discover the local gems. We at Insight had the pleasure of designing this gorgeous app. We worked with Sue, Sam and the gang at TravelShark to create wireframes and define functionality. Our talented Ellie Childs created the sophisticated, simple, beautiful design. Then the folks at TS had their development crew make the app a reality. Great teamwork and a wonderful end result. Go ahead and download it. Just $1.99. Whether you live in NYC or are just visiting, you don't want to miss this. Be tempted.
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Don’t miss The Happiness of Pursuit by Davis Phinney

Posted by    |   April 12th, 2011   |   No responses

Eleven years ago, Nico and I sat down on the back porch of Connie Carpenter and Davis Phinney's Boulder home to talk about creating a website for their bike camp business. Accomplished cyclists -- Connie won Olympic gold in 1984 and Davis won two stages of the Tour de France and an Olympic bronze -- they were the perfect pair to lead groups of cycling enthusiasts through the hills of Italy and the mountains of Colorado. And we at Insight Designs were thrilled to create their first real web presence and begin a lasting friendship. (By the way, that site -- -- is still about the same as it was when we created it in 2000.) Since then, we've worked on several projects for Connie and Davis and their son, Taylor Phinney who himself has taken the cycling world by storm. Just 10 days ago, Connie called because Davis' new book The Happiness of Pursuit was coming out and they needed a website for it ASAP. No problem, I said. For those of you who don't know Davis' story and for those of you who think you do, this book promises to be a powerful read. After an illustrious cycling career that led to a budding career in television commentary, Davis was diagnosed with early-onset Parkinson's disease. The Happiness of Pursuit is the story of how Davis sought to overcome his Parkinson’s by reaching back to what had made him so successful on the bike and adjusting his perspective on what counted as a win. The news of his diagnosis began a dark period for this vibrant athlete, but there was also light. His son Taylor’s own bike-racing career was taking off. Determined to beat the Body Snatcher, Davis underwent a procedure called deep brain stimulation. Although not cured, his symptoms abated enough for him to see Taylor compete in the Beijing Olympics. Davis Phinney had won another stage. But the joy, he discovered, was in the pursuit. With humor and grace, Phinney weaves the narrative of his battle with Parkinson’s with tales from his cycling career and from his son’s emerging career. The Happiness of Pursuit is a remarkable story of fathers and sons and bikes, of victories large and small. With Connie feeding us content and great photos, we were able to get the site launched yesterday -- Check it out. You can read excerpts from the book, see what folks are saying about it, check Davis' speaking appearance schedule, and of course, order your own copy of the book.
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