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Category Archive: Uncategorized

Food, libations and prizes!

Posted by    |   December 9th, 2013   |   No responses

Despite sub-zero temperatures, more than 100 guests joined us Friday night for the annual Insight Designs holiday party. And a fabulous time was had by all (we assume). There's a reasonable amount of Telluride Face Down Brown Ale and Deschutes Mirror Pond Pale Ale left. So we'll be hosting happy hour at 4 pm every day until the taps run dry. Stop off for a frosty one! It's been a long-standing tradition to take the opportunity to promote the products and services of our awesome clients in a prize giveaway during the party. Last year, instead of interrupting the party buzz to award prizes, we did the drawing afterwards. It worked so well we did the same again this year. And the 2013 winners are (drum roll please): If you missed the fun this year, be sure to join us next year. Mark your calendars now: Friday, December 5, 2014. In the meantime, here's wishing you and yours a Happy, Healthy New Year! Stay warm out there! And don't forget to drop by any day this week between 4 and 5:30 for a cold brew.
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Insight Designs matching client donations 2-to-1

Posted by    |   June 20th, 2013   |   No responses

The Insight Designs crew is doing the 155-mile Courage Classic bike ride to raise money for the Colorado Children's Hospital Foundation again this summer. Last year, our team - A Cure Insight - raised more than $50,000 for the hospital's pediatric oncology department thanks in great part to the generous support of our clients, friends and family. This year, Insight Designs is offering to match all client donations 2-to-1 (up to $10,000). If a client gives $50, we'll give $100 on their behalf. If they give $100, we'll give $200. And so on. If you'd like to give, go to: I just started emailing clients to let them know about the ride, the amazing cause, and our 2-to-1 match, and already more than a dozen clients and their employees have made donations! Thanks to all of you:
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Insight featured in Skiing Business article “Your Website Might Suck”

Posted by    |   September 16th, 2011   |   No responses

After having been a reporter in my first career, it's always a bit odd to be the one answering the questions in an interview instead of asking. But I was happy to speak with Ryan Dionne from Skiing Business this week for a piece he wrote called "Your Website Might Suck." Check it out.
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Laird is better and I’m back to blogging!

Posted by    |   September 14th, 2011   |   No responses

After a 5-month hiatus from the ID blog, I'm back. As many of you know, in April my then 4-year-old son Laird was diagnosed with a rare, aggressive, but curable form of cancer called Burkitt's Lymphoma. I'm happy to report that after a grueling spring and summer that included 4 surgeries, 10 spinal taps, 5 week-long rounds of chemotherapy, 16 times under general anesthesia, scores of blood draws, and hundreds of oral medications, Laird is cancer free! He turned 5 in August, just started kindergarten and is full of energy again. I'm forever indebted to Nico, Ellie, Keith, Carlos, Evan, Mike, Clint, Peter, Bryant and Dave for holding down the fort at Insight Designs throughout this ordeal. And huge thanks to Insight's clients for their patience, their prayers and their words of encouragement. As I'm sure you can imagine, I had to put many things at home and work on the back burner while I focused on helping Laird kick cancer's butt. One of those things was this blog. Of course, others at Insight are welcome to post blog entries. But as many companies find, if blog writing is not absolutely required, it simply doesn't happen. That's my long explanation for why you haven't seen anything new here in a while. Now that Laird is well again and I'm getting caught up at the office, I'll be blogging again on a regular basis, so stay tuned! And special thanks to Rebecca and the rest of the folks at NCWIT (the National Center for Women & Information Technology) for sending Laird this awesome superhero cape! He certainly earned it.
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Kids and helmets – a smart idea

Posted by    |   April 6th, 2011   |   No responses

Now this was definitely a website I could get excited about creating! As a mother of two little kids who love to ski, I totally support the idea of wearing helmets. So when the National Ski Areas Association met with me in January about having Insight Designs redesign and redevelop the Lids on Kids website, I was all for it. Since then, we've put together a kid-friendly, fun site filled with helpful information for parents and games for kids -- all with the goal of encouraging helmet use. The new site, which launched last week, is built with a WordPress content management system, making it easy for NSAA staff to add, edit and delete content. NSAA's Lids on Kids Campaign urges skiers and riders to wear a helmet on the slopes - but to ski or ride as if they are not wearing a helmet. Good stuff. Learn more at
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