Whoa there. Just because you snap photos all the time doesn’t make you a professional. Sorry, it’s the truth. There’s no doubt in my mind that you’ve got a hard drive full of great shots. Little Johnny at Halloween, Debbie building sandcastles on the beach, a first birthday party, the family reunion… they’re all amazing. However, when it comes to your business, you’ve got to step it up a notch.
True: Every business can benefit from professional photography.
False: Professional photography costs millions of dollars and is only an option for large-budget projects.
Let it shine. Whatever your business, as a company, you believe in your product. If you’re an architect, you spend years and months on a single project. After all the hard work, you owe your work a glamour shot. If you’re a clothing company, you obviously want people to see how great your clothes are. You need models and a professional photographer to make them look their best. These are obvious examples, but every website can benefit from quality photos. Whether it’s a stunning image on your home page that illustrates the concept of your business or a simple shot of your office building on your contact page, professional photos give the impression of a professional business. Who doesn’t want that?
Say cheese. There’s no better way to make your staff look like the put-together, presentable bunch that they are than to hire an experienced, skilled photographer to take their pictures. You’ll be amazed at how wonderful everyone looks in a professionally-composed shot… sans red-eyes and with a well thought-out background.
Can’t afford to hire a photographer for a custom shoot? No need to sulk in the corner. Try using stock photography. It’s an inexpensive way to get quality photos for your website. Sometimes a stock photo search can lead to a concept you didn’t even know you were looking for!