We just launched a new site for the Boulder-based shoemaker, most known for its colorful, hole-covered, lightweight boat shoes.
We had a ton of fun working with this innovative and clever brand. In our custom design, we integrated both their Feel the Love™ campaign and their Croslite™ characters (personified versions of their trademark shoes) with a lively color palette and a look that is in keeping with the Crocs feel-good image. We handled all of the details, including the photo shoot to get unique full-body shots of the newly-anointed Crocs ambassadors, five lucky folks who get to blog to the world about their love for Crocs via the site’s new Vitamin C blog. Thanks to photographer Rick Cummings (our friend and another Insight Designs client) for the awesome pix!
On the backend, we set up multiple blogs and features, and we integrated the site seamlessly with two other vendors — Taleo who handles the corporate careers search and Thomson Reuters who handles the investor relations content.
In the process, we learned a lot about this revolutionary company. They’ve sold more than 100 million pairs of Crocs in their less than 10 years in business, and since 2007, they’ve donated more than 2.5 million pairs of shoes to people in impoverished areas as well as areas affected by natural disaster, including Haiti.
And their styles go far beyond boat shoes and sandals. They offer more than 120 style for men, women and children. Check them out online. Or the next time you’re in Boulder, stop by their new flagship store at 1129 Peart Street and then come by and say hi to Insight (our office is just a block away at 2006 Broadway)!