Needs Assessment Form

We are currently not accepting new client projects that are less than $20,000.

Category Archive: Web Design

Kids and helmets – a smart idea

Posted by    |   April 6th, 2011   |   No responses

Now this was definitely a website I could get excited about creating! As a mother of two little kids who love to ski, I totally support the idea of wearing helmets. So when the National Ski Areas Association met with me in January about having Insight Designs redesign and redevelop the Lids on Kids website, I was all for it. Since then, we've put together a kid-friendly, fun site filled with helpful information for parents and games for kids -- all with the goal of encouraging helmet use. The new site, which launched last week, is built with a WordPress content management system, making it easy for NSAA staff to add, edit and delete content. NSAA's Lids on Kids Campaign urges skiers and riders to wear a helmet on the slopes - but to ski or ride as if they are not wearing a helmet. Good stuff. Learn more at www.lidsonkids.org.
View Full Post
Making it easier to collect medical payments

Posted by    |   April 4th, 2011   |   No responses

Negotiating the health insurance quagmire isn't just difficult for patients. It's challenging for health care providers, too. Enter PayRight Health Solutions, LLC, a Delaware-based firm that creates online tools to help medical practices more easily collect payment and to help patients understand the payment process. PayRight, which was founded by health plan veteran Jim Bridges in February 2010, tapped Insight Designs for logo design and website design and development. According to the PayRight website that Insight launched last week, the company's product "acts as a payment portal in a physician’s office. As a patient departs each visit, office staff use the PayRight portal to create estimates, collect payments, and record patient payments. In addition to office collections, PayRight tracks the patient’s claim and using PayRight PayComplete and PayPlan automatically collect any balance the patient owes after insurance has paid. PayRight makes patient payment easier and faster than before!" Learn more, and check out Insight's latest work at: www.payrighthealth.com.
View Full Post
Getting all the daily deals in one place

Posted by    |   March 31st, 2011   |   No responses

At Insight Designs, we love fun. So we were super psyched when we were tapped to do the branding and web design for Deal Nation, a Denver-based company that offers web users a one-stop shop for access to all the daily deals in their city. In addition to creating this upbeat web design, we also created Deal Nation's banner ads, HTML emails and their booth design for use at trade shows and other marketing events. Ellie Childs, who will celebrate her 7th anniversary with Insight Designs this fall, was the mastermind behind all of the visuals. Kudos Ellie! Check it out: www.dealnation.com.
View Full Post
Flexible, measurable and powerful

Posted by    |   March 11th, 2011   |   No responses

At Insight Designs, we almost always create websites from start to finish - handling the visual design, the design implementation, the programming, the browser testing and debugging and the site launch. But once in a while, we get a request to do just one piece of the puzzle. That's exactly what happened with our new client SurveyConnect, a Boulder-based company that specializes in creating 360 degree assessment and survey solutions. SurveyConnect had the in-house resources to build a site, but not to design it. So they came to us. We went through our custom design process, which includes:
  • defining required elements for the home page
  • creating 3-5 unique designs
  • making two rounds of revisions to the chosen home page design
  • creating 2-3 unique designs for the internal page template
  • making two rounds of revisions to the chosen internal page design.
Once we had the home page design and the internal page design just the way the client wanted it, we simply handed them the design files, and they did the rest of the work to bring the site to life. Check it out here: www.surveyconnect.com
View Full Post
You come, and they’ll build it

Posted by    |   March 4th, 2011   |   No responses

In case you haven't noticed, Insight Designs has a lot of ties to the cycling world. In our 12-year history, we've done scores of cycling-related sites for everyone from Descente, Excel Sports, Slipstream Sports, and the US Cycling Monument to the American Cycling Association, Wheel House Bikes, Team Hotel San Jose, and cycling greats Connie Carpenter, Davis Phinney and Taylor Phinney. Nico and I even own a separate business - Cycling Technology - that sells high-end, ultra lightweight bike parts. And of course, our office is filled with cyclists of all levels from cruiser commuters to national champions (Nico and Keith). So we were particularly excited to be tapped to create the website for the Boulder Valley Velodrome. Frank Banta and Doug Emerson are the masterminds behind the project that aims to build an Olympic-caliber 250-meter outdoor velodrome in Boulder County. They've bought the land, had the plans drawn and have all the building permits in hand. (The velodrome design was created by Peter Junek specifically for the Boulder County locale, and it will be similar to the track Peter built in Aguascalientes, Mexico for the Pan-American track championships where Sarah Hammer set world records.) Now, Frank and Doug are looking for 250 founding members who will pay $5,000 each to complete the project. Doug calls it the "if you come, we will build it" approach. Check out the site - www.bouldervelodrome.com - to learn more.
View Full Post