Program Management
While some advertisers choose to have in-house managers work with affiliates to promote their products and services, many expand their scope by using existing affiliate networks and outsourcing the management of their affiliate program to companies specializing in this arena.
ROI Rocket provides its clients a multiple network strategy, matching merchants with one or more major affiliate networks to assure the widest affiliate exposure and sales opportunities, in addition to managing all facets of their affiliate program.
Program Management Features and Benefits
Affiliate Management:
- Dedicated Affiliate Manager: We will provide a dedicated manager to facilitate the day-to-day activities between the affiliates (publishers) and ROI Rocket.
- Affiliate Interview and Approval: Each affiliate is verified with a phone call prior to approval to promote your campaign. All affiliates must adhere to ROI Rockets Publisher Guidelines.
- Strategic Opportunity Negotiation: ROI Rocket will negotiate with high value affiliates on behalf of the advertiser. ROI Rocket's expertise and knowledge creates access to existing and ongoing relationships to accelerate the growth of the advertiser's affiliate program.
Weekly Reporting: ROI Rocket will provide weekly reports on the progress of the program with the following information included:
- Daily number of Affiliate Signups
- Total Number of Affiliates in Program
- Daily Clicks
- Daily Number of Sales
- Daily Conversion Rate of Clicks to Sales (CR)
- Daily Average Order Size (AOS)
- Daily Sales Total
- Monthly Sales Totals To-Date
- Sales Comparison to the Prior Month
Affiliate Newsletter: ROI Rocket will design and deliver a monthly "Affiliate Newsletter" to all active program affiliates. The newsletter will feature the advertiser's latest news including updated offers, campaign announcements and other information as deemed appropriate. Creative Services: In addition to creative provided by the advertiser, ROI Rocket's design team can assist in the creation of fresh, new marketing to drive increased conversions.
All programs require a suite of banners to be available to all approved affiliates. The requirements for all banners are as follows:
- Banner File Size: 60k (Max)
- Banner File Type: GIF or JPG
- Banner Sizes (Standard IAB)
728x90 | 300x250 | 160x600 | 120x600 | 468x60 | 234x60 120x120 | 120x90 | 120x60 | 125x125 | 100x100 | 88x31
In addition to program banners, ROI Rocket will make recommendations to you in setting up a suite of text ads for the program.
PPC Policy Enforcement and Monitoring
The PPC policy will be finalized prior to the launch of the affiliate campaign.
Normally, these policies are to be monitored by the advertiser and if violation occurs, an email is to be sent to ROI Rocket along with the affiliate ID for enforcement of the policies. ROI Rocket sends out a "cease and desist" email to the offending affiliate. This usually results in instant compliance with the keyword policy.
In the case where the advertiser is unable to monitor their keyword policies, ROI Rocket can provide these monitoring services. A daily report with any violations and including the affiliate ID is sent to both the advertiser and ROI Rocket for enforcement purposes.
URL Monitoring Alerts
ROI Rocket will monitor your campaign URLs. We will contact you if your pages or offers are experiencing slower than normal load times. By providing visibility of your website performance issues, you can make the necessary adjustments to maximize visitor conversion.
Industry Event Participation
ROI Rocket attends most major affiliate industry events on behalf of clients, including but not limited to:
- Affiliate Summit West
- Affiliate Summit East
- AdTech New York
- AdTech San Francisco
- Pubcon Las Vegas
